The unemployment rate in the IT industry remains at a steady low. This means the reason IT professionals look for new jobs is not because they are desperate for employment and a renewed source of income. Instead, these highly competent technology professionals are searching primarily for better technical opportunities. The demand for their skills gives them the confidence to explore the marketplace. However, it is essential to understand exactly what motivates them in leaving their old positions and evaluating new ones. Without this deeper understanding, companies will almost always struggle to retain and recruit top IT talent.